Our Story

About a year ago, I saw pickleball on Instagram and wanted to try it. There were no courts near me, and nowhere in Ticino sold a paddle. So I found a spot in Caslano, close to home, and set up a temporary court just to play. The game turned out to be ridiculously fun, close to addictive, and one temporary court turned into building a club around it. I started alone, with one court and enough conviction to keep going.

Designed in Switzerland

404 Pickleball designs its own paddles and equipment in Ticino, the first Swiss pickleball brand to do so. Production takes place outside Switzerland.

  • Presence over performance

    Play with attention, not just intensity.

  • Function with feeling

    Precision gear that sparks confidence.

  • Urban joy

    Play, wherever the day allows it.

John - Founder

Still shows up to almost every open play session. If someone's explaining the kitchen rule for the third time that day, it's probably him.

Ready to step onto the court?