Why 404

In the digital world, 404 means not found.

For us, it represents a moment to step away and return with focus.

404 began from a simple tension: structured days, limited space for play, and a desire to move.

Pickleball felt different. Accessible. Social. Human.

Mission

We design pickleball equipment and experiences that fit modern life.
Built for urban professionals who want movement between meetings.

Three pickleball paddles with colorful handles on a court surface.

Swiss Design

Our paddles are designed and tested in Switzerland with attention to feel, precision, balance and reliability.

We manufacture with carefully selected production partners who specialize in premium sports equipment.

Our focus is quality and accessibility 

Community

Pickleball in Switzerland is growing and we are proud to be part of that movement.

Through club partnerships, sponsored athletes, events, and our own bookable court, we contribute to building a modern pickleball community across the country.

From premium pickleball paddles designed in Switzerland to accessible play opportunities, our focus is sustainable growth.

Let's Play